by SPADEZ Mon May 09, 2011 11:23 am
It's now Monday, the week after Sony told us to expect some functionality to return to the PlayStation Network. Sadly, that has not happened: you can't play your games online, make digital purchases, or download demos; the service remains completely dead. Sony is claiming that it's still unpacking the extent of the attacks, and the industry has begun to try to put a dollar amount on the damages being suffered by the Japanese company.
They'll share more information once they have it
Sony continues to give updates on the official PlayStation Blog, and Friday's was a doozy. "We were unaware of the extent of the attack on Sony Online Entertainment servers, and we are taking this opportunity to conduct further testing of the incredibly complex system," Patrick Seybold, the senior director of corporate communications and social media, wrote. "We know many of you are wanting to play games online, chat with your friends and enjoy all of the services PlayStation Network and Qriocity services have to offer, and trust me when I say we're doing everything we can to make it happen." He also stated that we'll get more updates as soon as they have more information, and he apologized once again for the delay and inconvenience of this network outage.
Mizuho Investors Securities analyst Nobuo Kurahashi estimated that Sony could be on the hook for $1.25 billion in lost business. "It could take months for the security woes to settle, and how this may affect consumer confidence in Sony's online services in a long run is harder to assess," he told the Wall Street Journal. The data breach has taken the company's shares down six percent, and Sony executives are still trying to assess the impact of the outage on the company in the long term.
Sony is still expecting to have the service fully restored by May 31, according to Bloomberg. You can only imagine what companies like Bethesda think of this issue; sales of the high-profile online title Brink will suffer on the PlayStation 3. No one wants to spend $60 on a multiplayer game they won't be able to play online.
What Sony is offering gamers
Sony has already shared the plan to make things up to gamers in the United States, including a free month of PlayStation Plus and a year of identity theft protection. The company has also given some hints on what to expect for European gamers.
"As I have explained previously, creating a similar offering for the many countries within the SCEE region is a very complicated process," Nick Caplin, the head of communications for SCEE, wrote on the SCEE blog. "Each country has a different way of handling identity theft; some offer relatively sophisticated services whilst others are much more modest." More details on how Sony will navigate the complexity of this issue should be available early this week.
Caplin also explained another program in which PlayStation 3 and PlayStation Portable users will be offered free games. "We will be offering PSN users the opportunity to select two PS3 games from a list of five, as well as offering PSP users the opportunity to choose two games from a list of four," he wrote. "We will let you know exactly what games are available very soon." Let's hope this program makes it to North America as well.
With no end in sight for the short term, the outage will continue to hurt Sony's reputation in gaming, not to mention the sales of third-party developers and publishers relying on the PlayStation Network for their games. Once the dust settles, this will prove to be an expensive lesson in network security.
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