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    PlayStation Lifestyle-Jack Buser w/ mention of Gamer Indepth

    Meesh
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    Thumbs up PlayStation Lifestyle-Jack Buser w/ mention of Gamer Indepth

    Post by Meesh Tue Dec 21, 2010 4:54 pm

    PSLS Presents – Jack Buser, Director for PlayStation Home



    12/20/2010 Written by Paulmichael Contreras



    PlayStation Lifestyle-Jack Buser w/  mention of Gamer Indepth HomeFeature



    PlayStation Home
    has come a long way compared to when it was first released in 2008. The
    service recently saw its second anniversary since entering the public
    beta, and PlayStation LifeStyle got a chance to speak with the program’s
    Director Jack Buser on this latest milestone.



    PlayStation Lifestyle-Jack Buser w/  mention of Gamer Indepth Jack-Buser



    So Home is now two years old. What do you have to say about that?
    Jack Buser: For us, it’s such an awesome time to be
    working on the platform. We’re two years old [as of last weekend], you
    probably saw the infographic we released
    talking about the growth of the platform…17 million userbase, 100′s of
    games now to play on the platform, 7,000 virtual items, 600 events. It’s
    crazy to think just how much we’ve grown in two short years. The other
    half of the announcement for our second anniversary is just talking
    about the latest games that have come out or are soon coming out for the
    platform.

    That would include Novus Prime, correct? What can you tell us about that game?
    For people who aren’t familiar with Home whatsoever, I would tell
    them to just come in and check it out. Right when you boot up Home,
    you’re going to see a ton of stuff under new and recommended on our
    navigator – it’s going to show you all the cool stuff there is to play
    inside Home. There’s also now a special Games section of the navigator,
    which, again, is the first menu you see when you first boot into Home.
    Most of these games are free to play, so you can go in and just start
    playing games for free! The fact of the matter is that there’s just
    hundreds of games on the platform. So, you know, if you have a PS3, and
    you love to play games, come on in!

    What can you tell us about Midway 2?
    First of all, it is an expansion to the Midway, it has all-new games,
    all-new rewards, all-new challenges. One of the cool things about
    Midway 2 is that, from a business perspective, it shows that our
    developers are finding success on the platform, and they’re coming back
    and making sequels. We also announced Sodium 2 – same thing.
    You’re seeing people release games in Home, and they’re doing so well
    that they’re coming back and releasing part two! It’s fantastic, and
    just really speaks to the health of the platform. Midway 2 is a blast.
    If you’re new to Midway, basically, it’s a bunch of carnival games. If
    you’ve ever been to a carnival, it’s literally exactly like one. You’ve
    got 100 prizes to win in Midway 2, there’s another hundred in Midway 1.
    If you win all 20 games you win a meta game, and can win a Scrabble
    game for winning all five thousand points. Basically, the way it works
    is the more you play the games in Midway the more you unlock. You’ll see
    that one of the things about the Midway is right away, right when you
    start playing these games, you’re going to start to unlock things. These
    are rewards, they’re going to be clothing or an object for your
    personal space. If you go into our Central Plaza right now, it’s
    actually a blizzard in there right now! You’ll see the cannon actually
    from the Midway 2 in the Central Plaza. You can play it for free, and it
    will automatically start unlocking free rewards for you. So if you want
    to check out Midway 2 and see what it’s all about, just go into the
    Central Plaza, and they have one of the games right there that you can
    play and start unlocking rewards from.

    There is one more recently-announced game, titled Conspiracy, launching in January. What can you tell us about that?
    Conspiracy‘s awesome. Basically, Conspiracy is an action puzzler. It’s actually created by a company called Jet Set Games. They are the developers of another game called HighBorn,
    which has done very well on iOS. They decided to move from the
    iPhone/iPad platform to developing this game for Home. It was actually a
    top-selling game on iOS, so this really speaks to the business
    potential of the platform to see top-tier developers like that to come
    into Home to build their next game. They are actually the same guys that
    did Command & Conquer. This is an action-puzzler, again,
    you’re in Home. It’s all about going on raids and infiltrating these
    companies and basically stealing their information. It is so fun and so
    intense. I like to say that during our review of this game it resulted
    in multiple high-fives across the table it was so intense.

    So besides new games, what can Home users look forward to in the next couple of months for the platform?
    I think that games are obviously the thing we hang our hat on in
    Home. Games are the reason why people buy the PlayStation 3. Home gives
    people a reason to come in and play. But Home offers so much more beyond
    games. Obviously, it is filled with millions of people – these are all
    people just like you: they love to play games, they love to talk about
    games. There’s all kinds of events to attend. Most nights of the week
    there will be an event going on in PlayStation Home. I think that is
    obviously a ton of fun. You can meet all kinds of celebrities, for
    instance we’ve got the folks from Robot Chicken coming in for a Magic: The Gathering
    event. You never quite know who you’re going to meet in Home. We’ve
    also got some new kinds of spaces, including the Ameratsu yacht, as well
    as the Hollywood Hills house, that actually allows you to watch
    full-length video content with your friends if you want to just chill
    out and watch some TV with your friends, even if your friends live in
    different states or across the country, even if you’ve never met them in
    real life before, you can watch TV with them. There is so much stuff to
    do in Home, it’s so massive, that I would challenge anybody just to
    find all the content, let alone play it all. It is just huge.

    What would you say is the biggest improvement in Home versus two years ago when it first launched?
    It’s the games. Absolutely the games. One of the untold stories here
    is all the stuff that is going on underneath the hood, on the client.
    Throughout time, we’ve not only been bringing more and more content to
    the platform, but the platform itself continually improves. We’ve
    brought voice chat to the platform, inventory management, we’ve got zero
    wait time for the games now. Our load times are very fast, faster than
    many [retail/PSN] games. So we’ve constantly improved the client itself
    such that we’re able to provide these world-class gaming experiences not
    unlike any game experiences you’d find on any gaming platform. But
    we’re able to do it with the latest and greatest business models, like
    free-to-play. That’s the bread and butter of PlayStation Home. So I’d
    say one of the untold stories here is how Home itself as a client has
    really evolved into a premiere game platform in and of itself. It’s a
    game platform that isn’t like any other game platform out there. It’s a
    world of games. It’s this universe that’s filled with games, so that
    costumes that you’re unlocking from one game can be just carried over to
    another game. Rewards that you carry around with you in this continuous
    universe. It’s amazing!

    Speaking of Rewards, the recently-launched PlayStation
    Rewards program includes different Home items, such as clothing for your
    avatar. How did this come about, and what can we look forward to in the
    future?

    I think that having Home content as part of a rewards program is
    amazing, because you are really able to show off to other gamers in a
    full hi-def 3D context how awesome you are. I think that is extremely
    powerful. Being part of the Rewards program is one aspect of how Home
    itself integrates with so many different points across the PlayStation
    Network, whether it be the PlayStation Rewards program, or what we call
    “total game integration,” this idea that you can do things in a game
    that will unlock it in Home. For instance, Red Dead Redemption
    will unlock a bunch of virtual items for Home, and you can use virtual
    items to show off how awesome you already are. Home even has new
    technology that allows activity in Home to unlock content in games. We
    actually did that with SOCOM: Confrontation – if you assemble a golden AK47 in Home in a certain amount of time you can actually unlock the golden AK in SOCOM: Confrontation.
    You can expect to see more of that kind of thing coming soon to the
    platform, we’re you’re actually doing things in Home to unlock special
    bonus content in a game. Really, this idea of “total game integration,”
    where Home integrates with things like the Rewards program, it really
    becomes this hub for folks that want to participate in the PlayStation
    Network is just amazing.

    Any plans to expand the Club spaces, in terms of both size and/or functionality?
    (Pause) Nothing to talk about at this time. (Laugh) I can say this –
    clubs in general are a huge part of PlayStation Home. If you’re new to
    PlayStation Home, you can form a club, and you can invite friends and
    they can make use of that clubhouse even when you’re not there. So you
    have clubs formed for so many different things. I don’t care what you’re
    into – whether you want to find a study group for a particular subject,
    or whether you want to talk about your favorite hobby, or if you just
    want to find a bunch of people who are into the same kind of game you’re
    into, there’s going to be a club for it. It’s just amazing how many
    clubs that folks have formed on PlayStation Home. The club functionality
    is something that is used very heavily by the Home community. I really
    cannot say more than that right now!

    You mentioned the Hollywood Hills space and its video-sharing
    functionality. Is this video built into the space, or video off a PS3
    user’s hard drive?

    This is actually video that is being streamed from a technology
    created by the Loot team. They’re the ones that brought Ghostbusters to
    Home. They’re actually part of Sony Pictures, and these guys have
    created a new system for delivering on-demand video, called
    “Entertainment on Demand,” or EoD. It’s a new technology that actually
    allows them to stream content to video screens on demand in PlayStation
    Home. Basically, if you use these spaces, you are presented with this
    menu that’s filled with all different kinds of content, and depending on
    the space you may have different kinds of content. You can actually
    choose what kind of content you want to watch with your friends. It’s
    quick, and will instantly start a stream of whatever it is [you chose].
    So it’s kind of like an on-demand video service. It’s very, very cool
    technology.

    Are there plans to expand that technology to other spaces? Maybe a TV to purchase from the store?
    Nothing to talk about at this time, but stay tuned! Obviously, you
    know, the EoD system is an extremely powerful technology for PlayStation
    Home. We just launched it, just got started – the team has just been
    doing a fantastic job. Right now there’s two spaces, the Hollywood Hills
    in, and the Ameratsu yacht, and stay tuned for future
    announcements…Don’t want to spill any secrets!

    Ok, ok…So, although Home has improved a lot over the past two years, what in your eyes could use some improvement?
    In terms of things that we are looking at in PlayStation Home, we
    will never stop looking at Home as a game platform. We’re able to create
    amazing games inside PlayStation Home, and I think users can expect
    these games to only get better and better and better as time goes on. I
    actually responded to one of the blog comments [on our announcement
    post]. Somebody said “congratulations on the first two years, you guys
    have come so far…” and I said “Just wait. Just wait.” We are now
    realizing the potential of this platform, and the next two years are
    really going to be about blowing that potential out and creating amazing
    content like you’ve never seen before. When we did this second
    anniversary announcement, we pre-announced two games – Sodium 2 and Conspiracy.
    It was tough for us to pick those games, because there are so many
    amazing games in development, you wouldn’t believe. It’s staggering to
    see how many games we have in development, and most of which we haven’t
    even announced yet! I think that would be the number one big thing [to
    improve] is to bring it back to games. These games are just going to
    keep getting bigger and better and better!

    How would you describe the community in Home?
    Here’s the deal with the community in Home. It is a very active
    community, the people in Home tend to be the most active people on the
    PlayStation 3, they tend to play more games, they tend to spend more
    time on their console. They tend to be the most active users of the PS3.
    But it’s huge; the community is absolutely massive. It’s as close-knit
    as a huge group of people can be. What you do actually find in Home, and
    to bring it back to clubs, is you do find groups of folks that find
    that they’re all into the same kind of stuff. Or maybe they just want to
    form a group for fun! There’s so many different groups of people that
    have these fantastic reputations inside of PlayStation Home; it’s so
    amazing to see the kinds of user groups that sort of naturally evolve
    out of a community of this size. From Homelings, to GamerInDepth, the
    PlayStation Home Today crowd, it’s just amazing how many communities you
    have within the community. There are so many different kinds, just the
    variety and the creativity that comes out of these people – we have
    people running record labels in Home, a whole group of musicians getting
    together using Home as a way to promote their music and get their sound
    out there. We have people running night clubs in Home, and a whole
    nightclub community. I could just got on forever. You name it, if you
    can form a group around it you’re probably going to find it in Home.

    Speaking more on the Community, have they done anything that surprised you?
    All the time. All the time. One of the biggest things that we’re most
    proud of from a community standpoint is our community theater. We’ve
    given our community a megaphone on the console, to be able to put their
    video content up in Home. [Sites] from PSNation all the way to people
    like GamerInDepth, which started out as a club in Home! And now here
    they are on one of the big screens in the theater, talking to the
    millions of people in Home. It’s just amazing.


    Is there any news about streaming music or videos from your own PS3 to friends? What about that trophy room?
    The big news on the video front is the EoD system. The big news on
    the music front is that we started to release boomboxes. These are
    radios that you can put in your personal space. Different-themed radios
    will have different styles of music. So, for instance, right now you can
    go into the Winter Wonderland space, and there’s a couple different
    music-making virtual objects that you can get. There’s also the very
    popular Playground boombox, there’s a ton of original music inside it as
    well. You’re going to see more and more music come to PlayStation Home
    in the form of virtual items for your personal space. In terms of the
    trophy room, nothing to announce at this time.

    Where do you want to see Home go in the next two years?
    I think in the next few years you can expect to see Home really
    skyrocket from a game perspective. We are hitting our stride with games,
    [with us] having hundreds of games on the platform. You can expect to
    see that continue with that momentum, and continue to see tons of games.
    And the quality of those games will improved tremendously over the
    coming years. I think a good example of that is Sodium 2. If I
    showed that to you even a few short months ago, and told you that was
    Home, you wouldn’t believe me!…When we first got it running I called my
    whole team down and said “you’ve got to see what Lockwood has just
    created!” We came in and [thought] “oh my gosh this thing is amazing!”
    And you can expect to see that in PlayStation Home, where these games
    are going to get bigger, badder, better, and you’re going to continue to
    see us innovate from a game experience standpoint. It’s no secret that
    Home is able to provide gameplay mechanisms that no other game platform
    can deliver. So a lot of the things that you see that are so popular on
    the web – free-to-play games on Facebook that are highly social, but the
    actual gameplay experience of a lot of those games aren’t very great. A
    lot of them are 2D, and flat. The fact that we can have that
    free-to-play experience but at the same time render it in full
    high-definition with 3D graphics is amazing stuff. So you’re able to get
    the best of both worlds. You’re able to get the experience of a
    traditional game but with some of the latest gameplay mechanics that
    people are experimenting with on the web. That’s huge, and you can
    expect to see us innovate on Home more on that in the future.

    What are some of your long-term goals with the platform?
    You know, when we look towards the future – where is this all going? I
    really bring it back to Home as this world of games. This continuous
    environment where you can just discover games naturally by just walking
    over to them and say “hey, what’s that?” Then all of a sudden you find
    yourself in a game. Often times you’re in a game and you don’t even know
    you’re in a game! This idea that you can unlock things in a game, and
    then you can carry over things that you’ve unlocked into some totally
    different game. Where you can have them just out there in the
    environment to show how awesome you are. That’s so much better and so
    much more compelling than just a simple score! So…Home really points
    towards what I believe to be the future of this industry, where you have
    these continuous worlds just populated with tons of games. I bring it
    back to TRON – I remember sitting there watching TRON in the early
    eighties as a kid just going “that’s where I want to be.” This world
    just filled with all these awesome games I can play. The fact of the
    matter is that’s been a vision of the future that we’ve had for some
    time, but it hasn’t been until the PlayStation 3 and the power of the
    hardware that anybody’s actually been able to realize it. And we’ve done
    it! We have it up and running in Home. It’s like, “oh my gosh!
    Somebody’s done this!” It’s amazing to think about.

    A noticeable aspect of Home is that the competition
    (Microsoft, Nintendo) have yet to answer back with anything that
    resembles this service. Assuming there were to be another platform
    competing with Home one day, what advantages would you say the Home
    platform has over others?

    We are miles ahead of the competition with Home. Miles. Building
    something like PlayStation Home is extremely hard. This is cutting-edge
    technology that is only made possible due to the power of the
    PlayStation 3 hardware. You just could not deliver this kind of
    experience on any other platform. Home could not exist without the
    PlayStation 3. In so many ways, now that we have this hardware, we are
    able to realize this vision of the future that we’ve been dreaming about
    for so long, and here it is. It’s in the PlayStation 3 – an entire
    world in the PlayStation 3 filled with games. It’s amazing, and that is
    not easy to do. The fact that the competition hasn’t even started, we’re
    miles ahead of anybody in this regard.

    PlayStation LifeStyle would like to thank Jack Buser for taking time
    out of his busy schedule to speak with us, and of course you can look
    forward to reading all the late-breaking PlayStation Home developments
    on PlayStation LifeStyle.

    Source

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